Brief#1
“To create images which will be used within a campaign for a supermarket, to package and promote a range of seasonal foods. Create an illustration of fruit or vegetables. One illustration for each of the ranges:
- Summer
- Autumn
Your images should be objective and based upon direct observation. For each range you may choose an individual piece, dissected or partly sliced sections, or create a group of several pieces.”
I started by experimenting different mediums and I decided to create the illustration using water color and pens because I wanted to create a messy colourful mess defined by the sharp black lines. Because I felt that this could represent fruits and veggies best, due to the fact that food doesn’t look perfect or never looks the same.
First sketches for summer:
First sketches for autumn:
Conclusion:
I enjoyed creating these two illustrations. I hadn’t thought about how a difference of foods can change the perception and vibe of an entire painting. But using two different palettes of colors really helped enhance this difference.
